Hulu, which was announced in March of 2007 and launched a year later, had never aired a television commercial until the Superbowl. While they were waiting, they racked up enough advertising credits for a free ad. Jack Donaghy, er, Alec Baldwin announced Hulu's evil plan to turn everybodys brain into mush.
This commercial has generated a lot of buzz for several reasons.
1. Early reports said that Hulu paid for the spot. It did, but it used advertising credits to pay for it as opposed to forking over a check of $2.4-$3 million dollar to NBC.
2. The commercial described Hulu as broadcasting TV directly to your portable computing devices. Could Hulu be headed for an iPhone near you?
3. Alec Baldwin is kind of funny.
Here's the commercial in case you missed it. Brought to you, of course, by Hulu.
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