Trying to fend off the backlash from a recent article in The Telegraph, Facebook backed off its announcement that it will be using massive amounts of personal data for marketing.
The Telegraph piece starts:
"Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases."
The article was based on an interview with Randi Zuckerberg, who, judging by her last name, should know a thing or two about Facebook. Instantly picked up and posted by tech news sites, the announcement that Facebook was selling personal information was not received well by the noisiest (and most naive) of Facebook's 150 million members.
Facebook is going to use our information to make money?? Unbelievable! Um. Not really. Google has been doing it for years.
But wait, there's more. Facebook is now claiming that the article in the Telegraph is factually incorrect and based on misinterpreted statements from Randi Zuckerberg -- Facebook's Global Markets Director and sister of the Magical Wizard of Facebook.
...So that half naked woman on my homepage "looking for love in Cambridge" is NOT selectively marketed to me? Oh...that changes everything.
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