As it becomes easier to stream live sporting events over the internet, ESPN360 and CBSSports.com are proving to be innovative this College Basketball season. After MLB.TV proved successful in it's initial deal with Microsoft and it's software Silverlight, ESPN360 and CBSSports.com have both inked deals with Microsoft to use their software to stream hundreds of college basketball conference tournament games as well as March Madness itself.
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http://www.paidcontent.org/entry/419-microsofts-silverlight-gets-the-start-for-march-madness-can-it-convert
http://www.paidcontent.org/entry/419-cbssportscom-streaming-college-football-online-mobile-silverlight-tryou
http://www.paidcontent.org/entry/419-march-madness-on-demand-stats-47-million-unique-video-player-users-49-m
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