Tuesday, March 3, 2009

Time Warner's "TV Everywhere"

Jeff Bewkes, Time Warner CEO, revealed this week to AdAge magazine that his company is currently working on a system that will allow multichannel cable subscribers to watch their favorite programming everywhere (tv, mobile, pc).

They see online content viewing as a natural extension to cable and its business model.

They are currently working on a verification system that would not use IP address. They are also thinking about offering a subscription only to online viewing.

Soon we will all be able to see our cable cahannels programming on the web (Specially HBO that has been very reluctant to put content available on the we)

More info: http://adage.com/mediaworks/article?article_id=134961

http://www.paidcontent.org/entry/419-time-warner-ceo-plans-tv-everywhere-but-not-for-everyone/

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