Old and New Technology at the Superbowl

According to NFL.com and NBC, 2009 was a big year for the Super Bowl in terms of technology. One of the newest and most elaborate of these technologies was 3ality Digital’s 3D presentation of two ads just before halftime. A study completed by the aforementioned company showed that messages shown in 3D are received far better than their 2D counterparts. The company also said that these 3D ads during the Super Bowl were a good test for future 3D movie trailers. In other technology, NBC revamped its entire graphics for this years’ event to reduce on screen clutter while providing more statistics about each player. On the multiplatform front, the NFL rolled out a Twitter feed to cover events leading up to, and on game day. The NFL recognized that Twitter is still new to the world and not the most advanced technology in the world, but it was a great way to reach out to fans in a different want and provide behind the scenes access the normal TV viewer didn’t see. Finally, NFL.com set up an online, interactive viewing system for the annual media day on Tuesday. During the event, online viewers could choose between five different camera angles so they could watch each player that they wanted to see speak.

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