Media and Screen Mix

So...
This is not actually "three screens", but it has to do with screens and media converging... And it seemed quite interesting to me. So, here it is:

There's this movie coming out soon called The 5th Quarter, that tells the true story of John Abbate, who, after his younger brother (Luke) was killed in a car crash, wore Luke's No. 5 jersey and helped lead Wake Forest University's football team to a record 11 wins in 2006. (More on IMDB).

Trying to take advantage of the latest soundtrack uproar [yes, soundtracks are kind of popular again], the producers of the film are conducting an open online-based talent search in order to find the tunes for the soundtrack.

Artists from various genres are prompted to go to http://music.the5thquartermovie.com and submit their songs. The final ones will be "democratically" elected by the online population.

Considering this, a few things come to mind:
- Cinema: there's a screen that seemed forgotten! And here it is claiming its place. (Ok, so it's not really a screen, but you get my point)
- Record Industry: "We got tired of looking for people, let the people come to us". [If you build it, they'll come]
- Promotional stunt? "Oh, let's go see this movie. My friend's song is on the Soundtrack". "Is that the movie that did not select my song?"
- B-listed hoping to score an A? Sounds cruel... But Andy McDowell, Aidan Quinn (Brad's older bro of Legends of the Fall), Ryan Merriman (of The Ring TWO, and Final Destination THREE)? Who knows?
- Justin Timberlake: Seriously. In 2007 his label signed a girl he found on YouTube. Esmee Denters. She's good.

I just got a headache from this combination.

Whatever it may be, the truth is that the screen predecessor of them all is looking online for interactivity as well. In this case, in a strange, desperate way -I mean, this is not the Forrest Gump people looking for artists [that was an astounding soundtrack] but, hey, I don't really know this movie! It could have said the same thing about Slumdog Millionaire 18 months ago.

Now, if you'll excuse me, I'll continue designing my own Twilight trailer on the European Nokia site.

Schehe

[Source 1: HERE]
[Source 2: HERE]