The Future of Apple TV

Apple TV has long been perceived as mostly an Apple fanboy product, as it offers nothing revolutionary and can be considered unpractical. Also, unlike the average Apple product, it has faced no major updates or facelifts. It seems that Apple, however, is taking steps that would point to a new version of the product in the future. AppleInsider ran an article revealing that Apple has begun to survey owners of the product, asking questions like how much it is used, what it is used to view or listen, settings, and other services that the customer belong to or may be interested in. 

One question asks, "If you could change one thing about your Apple TV, what would it be?" 

Apple does very little to promote the device, but because of a recent spike in sales, it seems that maybe a new version is being considered and researched. DVR? Cable? DVD's? Blu-Ray? A new App Store? I guess it depends on what the fanboy's want and what Apple is willing to dream up. 

I own an Apple TV, and I actually like it. My favorite part about it is the streaming of music videos from my computer to the TV, as well as my iTunes library hooked up to the stereo. Also, the recent trend of digital copies being bundled with many new Blu-rays and DVDs is nice, as you can start to build your own little on demand library. However, movies are too expensive to rent through iTunes, and it is not worth paying 9.99 for a straight digital copy. Netflix still has them beat in that department.

I have not taken the survey, but the one thing I would change about Apple TV would definitely lie within movie viewing. Netflix is now offering instant movie viewing. This can be on your computer, or if you have an Xbox 360, through your TV. This should be the next step for Apple. 

Click here to view the AppleInsider article.