AOL 

AOL Video to feature popular clips from leading THE SCRIPPS FOOT PRINT lifestyle brands HGTV, Food Network, DIY Network and Fine Living Network Knoxville, TENN. and Dulles, VA, (June 18, 2008) –Scripps Networks and AOL today announced a partnership to deliver clips from Scripps portfolio of  leading lifestyle content to consumers through AOL Video and selectively throughout AOL Food, AOL Home and Slashfood later this summer.  

 

SCRIPPS STATED AS FOLLOWS - 
“Building our distribution platform with these AOL partners allows a vast audience to sample some of the best our brands have to offer,” explains Deanna Brown, president of the interactive group for Scripps Networks.  “These short highlights allow our fans an additional access point, and introduce a new audience to our brands as well; the partnership also supports our strategy of growing a wide footprint in the categories of home, food and living.” 

The President of Scripps Networks used the term "FOOT PRINT" to announce their ambitions in regard to the merger with a cable network  and Internet. This is an interesting choice of words, "FOOT PRINT" to describe a business deal that will undoubtedly be mutually beneficial to both sides. However, When I think of a foot print. I think of dinosaurs and extinction. Scripps is putting their mark on this new piece of Technology to claim their territory, like the dinosaurs.  Well, we all know what happened them. Although, they seem to see it in reverse.  I just think they should watch their language. What Scripps is truly attempting to achieve is to get an edge on the "Digital Media' as they strive to achieve a "Tacit knowledge" branding themselves as Home and Garden of the future, establishing a sort of "Organic Convergence."

R. Kendall